Turning your business ideas into an enchanting online presence can be terrifying.
You probably know how to set up a WordPress blog. You could install one of millions of free WordPress themes, and fill in the blanks with some text to explain what you’re doing.
But the brutal truth is that your readers don’t care about what you’re doing. They don’t care about features.
- They want benefits.
- They want to know what’s in it for them.
- They want to know how your product or service makes their life happier.
The hard job here is to understand what your ideal customer really wants, and transform your customer’s dreams into magnetic words to make him buy.
Do it wrong, and your potential client will close the door.
Present your business in a way that connects with strangers
You have to take the potential client’s hand and lead him or her through your content. Without distraction or confusion about what’s left and what’s right.
See, it isn’t only about having a shiny design that shows off your cool product or service.
- Emotions, and
- Writing compelling web copy
Short and sweet. Straight to the point.
Because you won’t win anything just because your analytics counter rises to the sky.
[clickToTweet tweet=”Readers don’t feed you. Readers who buy your product do. https://svenmoragues.com” quote=”Readers don’t feed you. Readers who buy your product do.”]
If you’re feeling insecure and lost about how to attract your ideal readers, outsourcing is the smartest thing you can do.
The point is that you don’t want to be another “me-too” blog in a field full of copycats.
You may have the coolest product on earth. But if you can’t sweeten it with the right words, you will bore your readers to tears. They’ll get confused and close your blog after two seconds. Even before they’ve seen your life-changing offer.
Now, you might say that right now, in the beginning, you can’t afford to pay someone to get the job done.
Well, try it on your own without having the necessary skills, and you might have a depressing time in the beginning.
So, it’s better to find a way to afford it and get it right from the start.
Websites and web copy aren’t your business.
You don’t have the time to research and ponder over weeks about how to write a blog post or a sales page that pays your rent, or mortgage.
You don’t have the time to search through hundreds of WordPress themes to find the one that fits your idea.
Even scarier, you don’t have time to think about customizing a WordPress installation by creeping through tons of code. Make one error and you might have to start all over again.
And that’s totally fine. (No, not making an error. I meant not being a WordPress-nerd like me.)
It’s fine because you have to care about your business. Not about technical mumbo-jumbo.
It’s not your job. It’s as simple as that.
Your job is to focus on serving your customers. And if you want to wow them with what you’re doing, you shouldn’t dance at two weddings.
Your time is valuable, and your clients need you. You may even have a family with kids you want to spend valuable time with, right? Don’t turn your back on them. They also need you (and you need your family).
The last thing you want is to spend even more hours on your business than you’re spending already.
So, are you ready for some magic?
Here’s how I will save you lots of time and hassle
so that you can focus on tasks that really matter for your business.
P.S. We can work together in English, Deutsch, or Español.